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AG Derek Schmidt announces settlement with Google over location tracking practices

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TOPEKA – (November 14, 2022) – Kansas Derek Schmidt today announced a settlement with Google over its location tracking practices related to account settings, resulting in an agreement by the internet search provider to alter its business practices to safeguard personal identification information of consumers.

The agreement is related to Google’s location data as it pertains to its digital advertising business. States raised concerns about consumer privacy and potential violation of privacy laws. The multistate settlement between Google, Kansas and 39 other states will result in Google paying $391.5 million to the states, of which $5.9 million will be received by Kansas.

Google uses the personal and behavioral data it collects to build detailed user profiles and target ads on behalf of its advertising customers. Location data is among the most sensitive and valuable personal information Google collects. Even a limited amount of location data can expose a person’s identity and routines and can be used to infer personal details.

The settlement requires Google to be more transparent with consumers about its practices. Google must:

  • Show additional information to users whenever they turn a location-related account setting “on” or “off.”
  • Make key information about location tracking more prominent for users.
  • Give users detailed information about the types of location data Google collects and how it’s used at an enhanced “Location Technologies” webpage.

The settlement also limits Google’s use and storage of certain types of location information and requires Google account controls to be more user-friendly.

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Derek Nester
Derek Nesterhttps://sunflowerstateradio.com
Derek Nester was born and raised in Blue Rapids and graduated from Valley Heights High School in 2000. He attended Cowley College in Arkansas City and Johnson County Community College in Overland Park studying Journalism & Media Communications. In 2002 Derek joined Taylor Communications, Inc. in Salina, Kansas working in digital media for 550 AM KFRM and 100.9 FM KCLY. Following that stop, he joined Dierking Communications, Inc. stations KNDY AM & FM as a board operator and fill-in sports play-by-play announcer. Starting in 2005 Derek joined the Kansas City Chiefs Radio Network as a Studio Coordinator at 101 The Fox in Kansas City, a role he would serve for 15 years culminating in the Super Bowl LIV Championship game broadcast. In 2021 he moved to Audacy, formerly known as Entercom Communications, Inc. and 106.5 The Wolf and 610 Sports Radio, the new flagship stations of the Kansas City Chiefs Radio Network, the largest radio network in the NFL. Through all of this, Derek continues to serve as the Digital Media Director for Sunflower State Radio, the digital and social media operations of Dierking Communications, Inc. and the 6 radio stations it owns and operates across Kansas.

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