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Saturday, January 16, 2021

Local Businesses Attend Online “Destination Bootcamp” With New Tools To Change Business, Attract New Customers

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Derek Nester
Derek Nester was born and raised in Blue Rapids, and graduated from Valley Heights High School in May of 2000. He attended Cowley College in Arkansas City and Johnson County Community College in Overland Park studying Journalism & Media Communications.After stops at KFRM and KCLY radio in Clay Center, he joined KNDY in 2002 as a board operator and play by play announcer. Derek is now responsible for the digital content of Dierking Communications, Inc. six radio stations.In 2005 Derek joined the staff of KCFX radio in Kansas City as a production coordinator for the Kansas City Chiefs Radio Network, which airs on over 94 radio stations across 12 Midwest states and growing. In 2018 he became the Studio Coordinator at the Cumulus Kansas City broadcast center for Kansas City Chiefs Football.

The Dane Hansen Foundation along with the North Central Kansas Community Network provided grant funding to Solomon Valley Economic Development Director, Heather Hartman to cover expenses for 8 businesses to virtually attend “Destination Business BootCamp”. This Colorado-based business improvement program helped them learn hundreds of new methods to bring more customers and tourists to Mitchell County. The group was among other business owners from across North America who attended the three day, 17-hour workshop. This was the first group of businesses from Mitchell County ever to attend the Destination BootCamp.

The attendees were: Heather Hartman, Solomon Valley Economic Development; Julia Rabe, Beloit Area Chamber of Commerce; Mandy Fincham, The Kettle; Heather Johnson, S&S Drug; Lacy Wichers, Plum Creek and The DUB; Michelle Grove, Wholesale Liquor; Jenny Heineken, Heineken Electric; and Lydia Housh, Becker Autos & Trailers.

The three day “Destination BootCamp”, created by marketing consultant Jon Schallert, teaches independent business owners on how to reposition their businesses as “consumer destinations”. According to Schallert, a business using his “Destination Business” strategies can compete effectively with larger brick and mortar competitors, along with online giants like Amazon. According to Schallert, it is not uncommon for destination businesses to create change in an entire city, by drawing consumers from miles around, from outside the immediate marketplace of a community.

“We’re very excited to try to attract customers from a larger area. When businesses work together, we can make the community at large more desirable and a destination visitors want to go to”, said attendee Mandy Fincham.

Solomon Valley Economic Development Director, Heather Hartman was thankful to the Dane G. Hansen Foundation and North Central Kansas Community Network for providing the grant funding for the program. Both entities saw the need for businesses to create a destination within their business and community. “With what we’ve learned, there’s no reason we can’t attract visitors from hundreds of miles away”, said Hartman.

Schallert’s Destination Business BootCamp is normally held in Colorado, but now is taught online due to the COVID-19 virus. Schallert has worked with independent business owners since 1983, speaks to thousands every year, and is the resident of The Schallert Group, Inc., Longmont, Colorado. One newspaper called Schallert “the marketing guru rooting for the retail underdogs”. Business owners interested in attending may contact Heather Hartman at 785.738.3000 for more information on the BootCamp experience, or visit Schallert’s website at www.DestinationBootCamp.com.

 

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